Connect locally.
Warm deeply.
moimoi GUIDE brings you unseen cultural experiences across Japan, hosted by locals you can trust.
Featured experiences
From the journal
Three things
we hold close.
The three promises we hold to every day, in every experience we build with our guides.
Raise the world's body temperature.
The warmth of someone you meet on the road becomes a lifelong memory — one that never fades. What guides deliver is an exchange of emotion, two people laughing at the same temperature. When hearts touch across languages and cultures, we remember we all share the same heartbeat, the same warmth, the same humanity. We want to multiply these precious moments in the world, one by one — and that is why we take the craft of guiding seriously, and keep building a future in which people truly meet.
A keeper of peace between differences.
Tourism is a peace industry. Guides — who connect people from different worlds and let cultures and ideas intersect — are the most grassroots, most tangible keepers of peace. Each experience we deliver may be small, but it is never powerless. Through guides, we weave the moment two people share the same temperature, and stand as a quiet breakwater against the world's divisions.
Make guiding a more compelling profession.
We are re-asking the world what a guide is truly worth, and building a sustainable guiding industry from that answer. We want the value guides create to be recognised fairly, at a global standard — and we want a market where guides can thrive, both financially and emotionally, with real peace of mind.